---
title: "Set the Shopware release date for many products: new arrivals and seasonal goods"
description: "Set the Shopware release date for many products and per variant: in bulk editing, via CSV and in the feed. For new arrivals, seasonal goods and products available only later."
url: https://pim-shopware.de/en/shopware-release-date.html
language: en
---
# Set the Shopware release date for many products: new arrivals and seasonal goods
The new collection arrives on 1 March, the garden furniture should appear as new right on time: in Shopware the release date controls from when a product counts as new. In the PIM you set it for whole ranges at once instead of product by product.
3 min read For Shopware 6.6 and 6.7
- For many products: set the release date in bulk editing for all selected products.
- Per variant: in variant quick edit and the variant window. Empty inherits from the main product.
- Via CSV and feed: the releaseDate column in import, export and the feed generator.
- Named consistently: throughout the PIM the field is called release date, in the detail view it sits in the"Availability" section.
- Select the collection by filter or preset
- Set the release date, variants included if you like
- Via CSV with the releaseDate column

## What Shopware uses the release date for
Shopware marks products as new based on the release date. How many days a product counts as new is set in the Shopware settings. Shopware also shows an entered date in the delivery information on the product page.

## Set the release date for a collection
- Select products: for example by filtering on category or manufacturer, or as a saved preset of the new collection.
- Open bulk editing and set the release date.
- Include variants: with"Include variants by default" the date also applies to the variants.
- Confirm: a snapshot saves the previous state.
If the collection comes from the supplier as a file, enter the date in the releaseDate column and import it along, see Import Shopware products.

## Example: a new arrivals category that fills itself
- Set the release date for the new collection, via bulk editing or import.
- Create a dynamic product group that selects products by release date, for example from a certain date.
- Link a"New arrivals" category to this product group.
New products appear there as soon as their date fits. In the PIM the date can also be output as a feed column.

## Frequently asked questions

**Can I set the release date for many products at once?**
Yes, in the PIM's bulk editing for all selected products and, if you like, their variants.

**What does Shopware use the release date for?**
Among other things for marking products as new. How long a product counts as new is set in the Shopware settings.

**Do variants have a release date of their own?**
They can. Without a date of their own they inherit the main product's.

**Can I import the release date?**
Yes, via the CSV column releaseDate. It is also available as a column in the feed generator.

**Can every variant have a different date?**
Yes. In variant quick edit and the variant window you set the date per variant. Left empty, it inherits the main product's date.

**How do I remove a release date again?**
In bulk editing with"Clear fields" for all selected products, or one by one in the detail view.

## Further reading
- Shopware 6 bulk editing: all fields for many products
- Filter Shopware products: presets for collections
- Shopware variant inheritance: what variants inherit
- Bulk assign Shopware tags: for campaigns and rules