Provider switch
Both configurable simultaneously
If both providers are active, you pick the right one per call in the generator modal — Claude for the demanding main description, ChatGPT for fast meta data for example.
Shopware 6 plugin · Made by Stone & Water
The missing Product Information Management for Shopware 6.
Edit hundreds of products and variants in seconds. CSV import in all languages. Variant matrix with patterns. Custom fields per language. Snapshots with revert. AI text generation with ChatGPT and Claude. All directly in the Shopware admin — without ETL tool, without third-party system.
AI text generation New
Auto-generate product texts — with ChatGPT or Claude.
Descriptions, meta titles, meta descriptions and keywords in every language of your shop — at the touch of a button. Optionally with ChatGPT (OpenAI) or Claude (Anthropic), both usable in parallel with provider selection per generation.
C
Claude
Anthropic
Strengths for longer, nuanced texts and brand voice. Own API key, own model choice, own tone default — fully configurable independently of ChatGPT.
Models: Haiku 4.5 · Sonnet 4.6 · Opus 4.6 / 4.7
G
ChatGPT
OpenAI
Proven for fast, cost-effective generation of large volumes. Own key/model/tone configuration here too. Connection test directly in the admin.
Models: GPT-4o Mini · GPT-4o · GPT-4.1 Mini · GPT-4.1
Per language
Custom texts per channel & language
Every channel-language combination gets its own unique texts. Or generate once and clone to all languages — you decide per run.
Tone
Five style presets
Professional, casual-modern, premium/luxury, technical-factual or emotional-marketing. Set own default per provider, override per generation.
Context chips
You control what the AI sees
Which product data flows into the prompt? Name, manufacturer, properties, category, price — selectable via chips. Plus own keywords for SEO focus.
Bulk-edit
AI also in bulk
Activatable per provider: ChatGPT and/or Claude can also generate texts for many products simultaneously in bulk-edit — with concurrency control against rate limits.
Safety
Review texts before applying
Generated texts first appear in preview mode. Review them, optionally create snapshots, then apply to the product. "Overwrite existing" is optional.
Product listing & overview
All products at a glance — parents and variants.
A single listing for the entire product catalogue. Parent products are shown with variant count, can be expanded inline, and totals are always visible — above and below the table.
Listing
Parents + variants in one listing
Display in format Products: 153 (Variants: 543) — Parent and variant counts shown separately, above and below the pagination.
- Inline expansion of variants directly in the table
- Badge with variant count per product
- Lazy-loading of variants only on expansion
Filter
Custom filters with AND / OR
Combine any number of filter conditions. Also across variant fields — the search automatically scans both parent and child fields.
- Operators: contains, does not contain, equals, not equals, starts with, ends with, greater/smaller
- AND/OR combination by click
- Variant-aware: also matches parents with matching variants
Presets
Save and load filter presets
Define frequent filter combinations once, then restore with one click — perfect for recurring management rounds.
- Any number of presets per user
- Filter chips remain visible in the header
- Complete filter state is saved
Performance
Native list virtualisation
For large product lists (1000+) the browser only renders visible rows — via
content-visibility as native browser optimisation. Noticeably smoother scrolling without UI changes.
- Rows per page configurable: 10 / 25 / 50 / 100 / 200 / 500
- Sticky pagination at top and bottom
- Quick back-to-top button
Bulk-edit · The heart
Edit 25+ fields at once — with snapshot, live progress and revert.
Instead of touching each product individually: set filter, mark all, edit fields. Before every bulk operation a snapshot of the previous state is created. Something set wrong? One click — everything's back as before.
Action "Limit to filter"
Filter variants — parents remain untouched.
When filtering in the listing on a variant field and bulk-editing, you usually want to touch only the matching variants. The PIM does that — the parent remains untouched. One click on the toggle, and the bulk action follows the filter exactly.
Fields
25+ bulk-editable fields
- Name, Description, Meta-Title, Meta-Description, Keywords
- Active status, manufacturer, tax rate, delivery time
- Price (gross/net), tiered prices, list price
- EAN, manufacturer number, packaging unit, dimensions, weight
- Base price (content amount + unit price) New
- Product unit (piece / litre / kg / …) New
- Stock, available stock, available from/until
- Categories, main category per sales channel, tags, properties
- Sales channel visibility, cross-selling, custom fields
Snapshots
Before-state + one-click revert
Every bulk-edit creates a snapshot of the previous state. Visible in the audit log, revertable at any time.
- 22 of 25 fields fully snapshot-capable
- Also translation changes per language
- Diff display before/after per product
Live-Progress
Real-time progress
No black-box feeling even with 500+ products: live counter "X of Y processed", phase indicator (snapshot / apply), ETA calculation and cancel button mid-operation.
Scope
Source: selection or preset
The bulk operation can be based on manual selection or a saved preset — thousands of products at once are no problem.
- From current selection: selected rows
- From preset: all filter-matching products
- With/without variants
- Only variants (with filter limitation)
Variant generator
100 variants in 10 seconds — with pattern and preview.
Variant management in the Shopware admin is tedious. Our generator does this visually: pick properties, click options, define patterns for SKU and name, check preview, generate. Works per product or as a bulk operation for many parents simultaneously.
Farbe3 / 8
Size5 / 7
Material 0 / 3
Preview:15 variants
SW-1001-red-S · SW-1001-red-M · SW-1001-red-L · SW-1001-blue-S …
Pattern with variables
SKU + name in one step
Variables like {number}, {option1}, {parentName}, {group1}, {counter} make generation deterministic and repeatable.
- Config matrix as default — configurable per shop
- Override per operation: name and number patterns separate
- Click order of options determines order in variant name
- Live preview of the first 8 combinations
Properties & options
Two-column selector with chips
Property list on the left, options on the right as chip selection with bulk selection. Clear even with 40+ options per property.
- Search across property AND option names
- "All" selection per property with one click
- Fixed modal height with inner scroll
Safe deletion
Variant deletion — with order check
Delete existing variants, but only those without orders. This prevents accidentally discarding active variants.
- Mode "Safe": only variants without orders
- Mode "All": complete variant structure
- Confirmation dialog with count of variants to delete
A/B-Testing
Variant matrix in detail modal
Even an individual product can have its own variant setup — with per-product pattern, own options, and override against the config matrix.
- Per-product pattern from custom field
- Existing configurator settings respected
- Position automatically continued
CSV import & export
Full multilingual support — including custom fields.
Instead of one file per language: all languages in ONE CSV. Column convention trans_name__de_DE for default Fields, cf_meinFeld__en_GB for custom fields. Import with pre-fetch of existing values and clean JSON merge — no clobbering.
Profile
Built-in export profiles New
Predefined column sets for typical use cases — ready to use, adaptable, can be saved as a new profile.
- Profile "Prices & stock": master data + base-price fields
- Profile "SEO": meta data in all languages
- Own profiles saveable per user
Product unit
Unit as clear name instead of UUID
New CSV column "Unit (name)" exports "litre" or "kilogram" instead of a cryptic UUID. On import, the name is automatically resolved to the correct Shopware unit ID — Excel-friendly.
Permissions
Import for superadmins only
The CSV modal hides the import tab automatically for non-superadmins. Export permission also fine-grained — for clean separation between data management and data modification.
Export
Configurable column selection
Set per shop which fields land in the export. Selection is saved and suggested again on next export.
- All standard product fields
- Translations per language (also per sales channel)
- Custom Fields, also per language
- Variant fields (parent + variant in one file)
Import
Batch sync with progress
Instead of sequential single updates, everything runs through the Shopware Sync API in batches — so 10,000 products in a few minutes. With live counter, phase indicator and ETA.
- Match by SKU (productNumber)
- Create new products OR update existing
- Custom field JSON is merged, not overwritten
Data types
Automatic type detection
Locale-aware detection: German numbers with comma, ISO dates, German dates
dd.mm.yyyy, boolean variants, pipe-separated arrays.
- Boolean: 1/0, yes/no, true/false, active/inactive
- Date: ISO + German notation
- Array: pipe separator (multi-select CFs)
- Number: comma OR dot decimal
Multilingual · Translations
All languages, all fields — on one page.
Instead of switching the language in the admin header and reloading every time: all translations per product side by side. Also for custom fields, including long texts. Optionally translate automatically with DeepL or generate with ChatGPT / Claude.
Translation tab
Column view per language
In the product detail, a dedicated translation section with columns per language. Name, description, meta data and custom fields editable in parallel.
DeepL
One-click translation
DeepL integration with own API key. Translatable per language, in all languages simultaneously or only in missing languages. With usage indicator for the quota.
Custom Fields
Per-language custom fields
Additional fields can also be translated per language — with correct storage in the respective product translation, instead of in the default custom-fields JSON.
Translation-Dashboard
Completeness at a glance
Which products are complete in which language? The dashboard shows coverage per language, per sales channel, with direct links to incomplete products.
Media · prices · properties · cross-selling
Everything that belongs to a product.
No half measures. The PIM covers the complete product lifecycle — from media through prices and properties to cross-selling.
Media
Drag & drop · cover · gallery
Upload images via drag & drop or choose from the media library. Cover image definition and gallery order by drag.
Prices
Tiered prices and list prices
Any number of price tiers per product. Gross/net entry per tax rate. List price display in shop possible. Optional transfer to variants.
Properties
Property assignment with bulk mode
Set properties per product — or in bulk for many products at once. Including search, grouping, multi-select.
Cross-Selling
Manage cross-selling groups
Create and fill cross-selling streams per product. With product search, drag & drop sorting, optionally also bulk-transferable.
Categories
Main category per sales channel
Assign a different main category per sales channel — for correct breadcrumbs and SEO. Also bulk-editable, displayed as category name (not ID).
Base price
Content amount + unit price
Complete base-price management directly in the PIM: content amount, base price unit, sales unit as text and product unit (piece / litre / kg) as entity dropdown — all bulk-capable.
Workflow · Audit · Permissions
Who changed what — and can it be undone?
With multiple management users, traceability is everything. The PIM logs every change with user, timestamp and diff. Permissions fine-grained per module, superadmin with override.
Audit log
Complete change history
Every bulk operation, every CSV import batch, every snapshot action lands in the audit log with username, timestamp and before/after values.
Approval
Approval workflow for products
Optional: products can be set to "pending" and must be approved before going live — e.g. after bulk import.
Permissions
Fine-grained permission system
Which user can do what? Bulk-edit, CSV import/export, AI generation, delete, snapshots, approval — each action individually unlockable. Superadmin bypasses all gates.
Revert
One-click restore
Directly from the audit log: roll back a snapshot. Complete product states before the operation are restored.
Custom UI in admin New
Consistent Stone-&-Water layout — across all PIM pages.
Instead of the Shopware standard smart bar, we put our own branding bar at the top of every PIM page. Maximum screen space for your product data, clear identity, quick access to feature requests.
Brand-Bar
Stone-&-Water branding in admin
Custom top bar with logo, "PIM for Shopware" lettering and direct link for feature requests. Identical on dashboard, listing, product detail and config matrix.
Config Search
Sticky search + tab bar
In the config matrix, the search bar remains visible together with the tab navigation at the top — even when scrolling through long sections.
Ctrl+K for direct focus.
Performance
Slim bundle
The admin JavaScript bundle is minified — around 23% smaller delivery size without functional changes. Browsers cache the bundle after the first load.
Per-User
Personal view per user
Column configuration, page size, filter presets, AI tone — all saved per user. Multiple users work in parallel with their own view on the same data.
In numbers
What's in the package.
25+Bulk fields with revert
2×AI providers integrated
3×Shopware versions
100+Translation strings DE/EN
∞Languages per CSV
Changelog · What's new
Actively developed.
The PIM is not a "fire and forget" plugin. It is continuously extended with features from real workflows — from the initial release 1.0.0 to the current 1.0.6 in the Shopware Store.
v1.0.6
May 2026
- Claude (Anthropic) as second AI provider — dedicated section in the config matrix with API key, model selection, tone and bulk toggle
- Provider switch in the generator modal when ChatGPT AND Claude are active
- Connection test button for Claude as already available for ChatGPT
- Performance: JS bundle is now minified (approx. 23% smaller)
- Native list virtualisation via
content-visibilityfor large product sets
v1.0.5
May 2026
- Listing layout with consistent side padding for table, pagination and filter bar
- Table header sticky when scrolling long lists
- Column widths remembered per user
v1.0.4
May 2026
- Stone-&-Water branding bar on top of all PIM pages (dashboard, listing, detail, config matrix)
- Logo, wordmark, direct link "Request feature"
- Shopware smart bar hidden on PIM pages — more space for data management
v1.0.3
May 2026
- New bulk actions: Base price (content amount + unit price) and product unit (piece / litre / kg / …)
- CSV column "Unit (name)" — exports clear names instead of UUID, import recognises the column automatically and resolves it to the correct ID
v1.0.2
May 2026
- CSV modal with separate permissions for export and import — import tab only for superadmins
- Config matrix: search and tab bar sticky — remain visible when scrolling through long sections
- Snapshot retention period configurable in the config matrix
v1.0.1
April 2026
- Bugfix: bulk operations on translations are correctly merged (no overwriting of all languages)
- Bugfix: filter presets correctly isolated per user
- UX polish: live counter for bulk operations with ETA calculation
v1.0.0
April 2026
- Initial release with complete product, variant, CSV, translation, audit and bulk-edit module
- Compatible with Shopware 6.5, 6.6, 6.7
- Custom fields per language, main category as name, filter presets, variant patterns with preview
- ChatGPT integration for AI text generation with own API key
Technical details
Built clean. On Shopware standard.
Compatibility
AI providers
Own API keys, no provider lock-in. You pay the provider directly, the plugin only proxies the calls.
Privacy & hosting
The PIM runs entirely on your Shopware server. No telemetry. Audit log and snapshots are stored in your Shopware database. AI calls only go to external providers when you actively trigger them.
Plugin architecture
Clean Shopware plugin structure with DI container services, DAL-conformant data access, Vue 3 admin components using the official Shopware component system. No patches to core files.
Interested?
Let's talk about your data management workflows.
Whether 200 or 200,000 products — the PIM makes your Shopware product management faster, safer and traceable. With AI text generation, multilingual support, variant generator and everything you need. Contact us for a demo or quote.