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Stone & Water

Everything you need to work with PIM.

From the first installation via bulk-edit through to AI text generation - step by step, with examples and practical tips from real maintenance scenarios.

01
Topics

Fourteen areas, clearly cut.

Each topic stands on its own. If you're new, read in order - Getting Started to AI builds up logically.

01 · Getting started

Installation & first configuration

Install plugin, grant permissions, config matrix basics, open the first product view.

Read guide →

02 · Listing

Product listing, filters & presets

Combine filter conditions, configure columns, save presets, inline edit, Quickview modal.

Read guide →

03 · Bulk-edit

Bulk-edit with snapshot

More than 40 actions in tabs, selection or preset filter, snapshot & revert, AI with ChatGPT, Claude and DeepL, generate and delete variants.

Read guide →

04 · Variants

Variant generator

Variants in seconds, unified search, pattern accordions, variant matrix, safe deletion.

Read guide →

05 · Categories

Category management

Full tree per channel: create, move, translate, SEO URLs, images, product assignment, completeness score, AI texts, CSV/JSON backup.

Read guide →

06 · CSV

CSV import & export

Column convention for translations and custom fields, profiles, data type detection, batch sync.

Read guide →

07 · Feed Generator

CSV, XML & JSON product feeds

Standalone module with templates, own profiles, sales channel & language per feed, full filter parity, ERP format options (encoding/BOM/decimal), true chunked streaming and token auth.

Read guide →

08 · AI

AI text generation

Set up four providers (ChatGPT, Claude, Mistral, Gemini), API keys, model & tone, context chips, bulk edit with ChatGPT, Claude and DeepL.

Read guide →

09 · Config matrix

Config matrix

Fields, languages, gross and net prices, SEO URL generators, feature switches for regular users and search across all settings.

Read guide →

10 · Approval

Approval workflow

Draft, in progress, approve or reject, with status filter, statistics, bulk approvals and audit log.

Read guide →

11 · Rights

Rights & super admin

The four roles, super admins, feature switches for regular users, edit lock and reset.

Read guide →

12 · External systems

External system guard

Protect maintained texts from being overwritten by external systems, with log, restore and console command.

Read guide →

13 · Dashboard

Dashboard & data quality

KPIs, stock status, top issues and completeness checks with thresholds and weighting.

Read guide →

14 · SEO

SEO URLs

Shopware standard or two-generator system with patterns, 301 redirects, conflicts and console command.

Read guide →

02
By task

Typical tasks in daily Shopware work.

For when you know what you want to get done but not yet where it sits in the PIM.

Maintenance

Bulk edit products

Change prices, delivery times, categories and texts for hundreds of articles in one run - with confirmation, snapshot and restore.

Bulk edit Shopware products →

Variants

Generate variants

Build complete variant sets from size, colour and material, with your own patterns for SKU and name.

Generate Shopware variants →

Import

Read supplier data

Read DATANORM 4.0 and 5.0 straight into Shopware, without a detour through converters and Excel - including protection against overwrites.

DATANORM import for Shopware 6 →

Feeds

Create a Google Shopping feed

Product feeds as CSV, XML or JSON by URL for Google Shopping, comparison sites and ERP.

Read guide →

Languages

Translate products

Find missing translations and fill them with DeepL or AI, also for many items at once.

Read guide →

CSV

CSV import with translations

Import and export all languages in one file, with preview and change log.

Read guide →

SEO

Generate SEO URLs

Create SEO URLs from patterns, keep old addresses as 301 and resolve conflicts cleanly.

Read guide →

Categories

Category SEO and texts

Write category descriptions and meta data with AI and transfer them to every language.

Read guide →

Quality

Check data quality

Find products without image, description or meta data and fix them in a targeted way.

Read guide →

Prices

Change prices in bulk

Adjust prices for many items with markups, list price, tiers and snapshot.

Read guide →

PIM

PIM directly in Shopware

Maintain product data centrally in the Shopware admin, without an external system or interface.

Read guide →

Get started

Start with the getting-started article.

10 minutes of reading - then you can confidently configure the plugin and play through your first productive workflow.

Read getting started Contact