AI product descriptions for Shopware

Generate descriptions, meta titles, meta descriptions and keywords right in the Shopware admin - with ChatGPT, Claude, Mistral or Gemini, per language and sales channel.

Key facts

Four providers: ChatGPT, Claude, Mistral and Gemini, plus DeepL for pure translation - with your own API keys and no markup.
A master prompt applies to all providers and all runs; length targets per field drive prompt and token budget.
Generated are product name, description, meta title, meta description and keywords - per language and sales channel.
In the detail view texts first appear in preview; in bulk edit ChatGPT, Claude and DeepL are available, secured by a snapshot.

Product texts are the work that gets left behind in every shop: technically correct but not selling, missing entirely in the second language, meta fields empty. The PIM plugin connects four AI providers directly and creates the texts where the products are maintained anyway - individually with all four providers or through bulk edit with ChatGPT, Claude and DeepL for thousands of articles.

Four providers, your own keys

Anthropic Claude - longer, nuanced texts and brand voice
OpenAI ChatGPT - fast, cost-effective generation at volume
Mistral AI - strong European models
Google Gemini - very fast flash models
DeepL in addition for pure translations

All providers can be configured in parallel and switched per call in the detail view; in bulk edit ChatGPT, Claude and DeepL are available. You store your own API keys and pay the provider directly - there is no markup and no intermediate service.

You control what the AI sees

Context chips determine which product data goes into the prompt: name, manufacturer, properties, category, price. Your own keywords for the SEO focus come on top. Existing descriptions are passed as structured plain text with up to 4000 characters, so dimensions, materials, certificates and warnings are preserved instead of being lost.

Master prompt and length targets

A master prompt in the configuration travels with every request - regardless of the provider and regardless of whether the text is created in the detail view or in bulk. Salutation, brand spelling, mandatory information or forbidden phrasings are set centrally once.

On top of that come length targets per field in words and characters. Defaults are 120 characters for the product name, 60 for the SEO title, 155 for the meta description and 250 words for the description - the lengths search engines usually display in full. The values go into the prompt and drive the token budget at the same time.

Multilingual, without idling

If a sales channel uses its own language, no own texts exist there at first - the AI would have nothing to rewrite. The function "copy from default language" first transfers name, description and meta fields into the target language; on request the AI rewrites them in the same step. By default only empty fields are filled.

Review before applying: in the detail view generated texts first appear in a preview and only go into the product after "Apply texts". In bulk edit the AI writes directly into the selected fields; the snapshot taken before the run keeps the previous state ready for restoring. Five style templates from factual to emotional are available as presets.

What's next

All fields, models and settings are described in the AI text generation documentation. How to roll the generation out across thousands of articles is shown on bulk edit Shopware products.