If you prefer to manage your extensions through the Store, the PIM is available there as well. In that case the terms follow the details shown in the Store.
Add-ons extend the PIM with separate areas. Every add-on has its own licence, can be tested free in the PIM under the Add-ons tab and is booked monthly or yearly, yearly 15% cheaper. A valid PIM licence is required.
Add-on
Catalogues and data sheets
Print-ready PDF catalogues and price lists from your product data, in the design of your shop and available for download in the shop.
Catalogues and price lists from categories, presets, product groups and manufacturers
Design from the shop theme, AI designer and AI images
Catalogue page in the shop with SEO texts, QR codes and downloads in the dashboard
Marketplaces: Amazon, eBay, OTTO, Kaufland, Zalando, Mirakl, Galaxus and CHECK24
Every marketplace is its own add-on with several accounts and countries, price rules and scheduled discounts. Six marketplaces with order import, Galaxus and CHECK24 as file integration.
Marketplace
Amazon for PIM
Offers by EAN or new products via product types, FBA, Buy Shipping, returns and reports.
All prices net plus VAT. Billing via plugins.staw.io, the licence is stored in the PIM right away. Marketplace fees and the costs of your AI provider are billed to you directly by them.
5.0stars in the Shopware Store
5.0for support in the Shopware Store
6.6 + 6.7Shopware in one package
€0markup on AI costs
Included in every term
Bulk edit with more than 40 actions, with snapshot and undo
AI texts with ChatGPT, Claude, Mistral or Gemini, always with the latest models
Variant generator with patterns and variant matrix
Voices from merchants who work with the PIM every day. Functionality 5.0 · Usability 5.0 · Documentation 4.9 · Support 5.0. Quotes translated from German. See all reviews in the Shopware Store.
Finally a PIM that lives inside Shopware
Bulk edit: the core. Fields such as prices, categories, properties, manufacturer or cross-selling can be changed across hundreds of products at once - including the snapshot function. For seasonal price adjustments or category restructuring that saves hours. SEO URL generation is the killer feature for us.
We were looking for a classic PIM. Many systems were overpriced, or would have become too expensive once you added the connection to Shopware and the ERP. PIM for Shopware met our requirements out of the box and needed no customisation towards Shopware at all.
TobiasJune 2026
An absolute recommendation
Another plus is that the PIM is integrated directly into Shopware. You need no additional external system and have product maintenance centrally in one place. With a larger range you quickly notice how much time you save.
We work with several thousand articles in Shopware every day and the PIM has simplified our product maintenance enormously. It is particularly practical that many changes can be made in one place, without constantly switching between different screens.
ChrisJune 2026
Comprehensive PIM with many practical functions
I particularly like the dashboard with its overview of data quality and product completeness. You see immediately which articles are still missing images, descriptions or SEO data. You can tell the plugin is built for actual day-to-day work.
Chadlin WellsMay 2026
Saves a lot of time creating and maintaining products
The integrated AI text generation is particularly strong. Product texts can be created, optimised and cleanly worded very quickly. Translation into several languages with DeepL works excellently and saves a lot of additional time.
AlexMay 2026
PIM and JTL
We use JTL as our ERP and only ever reach our data maintenance goals through extensive workarounds. With PIM for Shopware it has become considerably easier to set certain filters for products and prepare campaigns that way.
No. Monthly and yearly include the same features. The only difference is the billing period and the price.
Are the prices net?
Yes. All prices are net plus statutory VAT.
Are there extra costs for AI text generation?
The AI providers bill you directly, because you use your own API key. There is no markup on these costs.
Which Shopware versions does the licence cover?
One package covers Shopware 6.6 and 6.7, no separate editions per version.
Can I also get the PIM via the Shopware Store?
Yes. In that case the conditions stated in the Shopware Store apply.
Is the Catalogues add-on included in the PIM licence?
No. Catalogues and data sheets are a separate add-on with its own licence. You test it for 7 days free of charge and then book it monthly for €29.99 or yearly for €305.90, net.
How do I cancel the add-on?
The trial ends automatically, no cancellation needed. The monthly booking can be cancelled monthly, the yearly one at the end of the term.
Questions about licensing?
Drop us a line and we will come back to you with an assessment for your installation.
