Shopware PIM case study: how cat-on saves up to 96 % of the time spent on product data
cat-on is a Berlin manufacturer that has been making design cat furniture and scratching furniture from corrugated cardboard since 2010. One person maintains around 110 products with about 80 variants in German, English and French. With PIM for Shopware, a fully prepared product now takes 30 to 60 minutes instead of 10 to 14 hours.
Starting point: every product edited individually in the Shopware backend
Before the PIM, cat-on maintained its product data directly in the Shopware backend. Every product was edited individually: product description, technical properties, categories, SEO content and the translations into German, English and French.
The multilingual product descriptions took the most time. The texts should not only convey technical information, but also the design idea, the special features and the craftsmanship of the products. On top of that came search engine optimisation, maintaining product properties and aligning the three languages. The many manual steps took time and made a consistent product presentation harder.
Why cat-on chose the PIM
cat-on was looking for a way to manage product data much more efficiently without lowering its quality standards. What convinced them was the combination of central product data maintenance, bulk editing and AI-assisted creation and optimisation of content. The direct integration into Shopware was another key point: existing workflows should improve without introducing an additional complex system.
How cat-on works today
In daily work these functions are at the centre:
An example from daily work
Fully preparing one product with description, technical properties, SEO optimisation and translations into all three languages used to take 10 to 14 hours with the necessary care. Today cat-on usually does the same task with the PIM in 30 to 60 minutes. That is around 90 to 96 percent less time, without compromising on quality.
Before and today
Before
- Every product edited individually in the Shopware backend
- Descriptions aligned by hand in three languages
- SEO content and properties product by product
- 10 to 14 hours for one fully prepared product
Today with the PIM
- Central maintenance directly in the Shopware admin
- AI support for texts in all three languages
- Changes applied to several products at once
- 30 to 60 minutes for the same product
What used to take 10 to 14 hours, we now do in 30 to 60 minutes. The PIM allows us to meet our high quality standards in multilingual product data maintenance with a fraction of the previous effort.
The benefits in daily work
- Up to 96 % less time per product
- Consistent product data across all language versions
- International product presentation in three languages
- Professional maintenance with just one person
Introduction and support
Setup was quick and straightforward. The interface is intuitive, the basic functions can be understood without long training, and more possibilities come with time. This mattered to cat-on because there is no dedicated product data department and new tools need to be productive right away.
“I would recommend the PIM to every Shopware merchant, and especially to manufacturers with a demanding, multilingual range who want to manage their product data more efficiently while setting the highest standards for the quality of their content.”
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