Case study
Shopware PIM case study: TopSpeed table tennis
How TopSpeed table tennis maintains around 2,000 products and 8,000 variants in two languages with the PIM, using AI texts and one-click translations.
Shopware use cases: product data step by step
Use cases for the typical tasks in Shopware product maintenance: what Shopware does by default, where it reaches its limits and how you solve the task with PIM for Shopware.
By industry
By industry
PIM for electrical and plumbing wholesale on Shopware
PIM for electrical and plumbing wholesale on Shopware: import DATANORM 4.0 and 5.0, match supplier lists by EAN or manufacturer number and maintain tier prices.
By industry
PIM for fashion and apparel shops on Shopware
PIM for fashion and apparel shops on Shopware: generate variants from colour and size, maintain prices and stock in the matrix and transfer images to variants.
By industry
PIM for furniture and home shops on Shopware
PIM for furniture and home shops on Shopware: maintain properties, dimensions and delivery times in bulk, assign essential features and create category texts.
By industry
PIM for spare parts and tech shops on Shopware
PIM for spare parts and tech shops on Shopware: find products by EAN and manufacturer number, filter across many fields, maintain stock and accessories in bulk.
By industry
PIM for B2B shops on Shopware
PIM for B2B shops on Shopware: tier prices per price rule, minimum purchase and purchase steps, an approval workflow and finely graded permissions for the team.
By industry
PIM for multilingual and international Shopware shops
PIM for multilingual and international Shopware shops: find missing texts per language, translate with DeepL or AI and run feeds per sales channel and language.
By industry
Shopware product data in Excel: limits and alternative
Shopware product data in Excel: where export, spreadsheet and re-import are strong, where the approach hits its limits and how the PIM adds to it.
Bulk maintenance and prices
Bulk maintenance
Bulk edit Shopware products: mass editing in the admin
Bulk edit Shopware products: change delivery times, categories, status, texts and custom fields for hundreds of articles in one run, with a snapshot to undo.
Bulk maintenance
Bulk change Shopware prices
Bulk change Shopware prices: by percentage, by amount, from the purchase price, set list prices, link tier prices to the base price, with a snapshot to undo.
Bulk maintenance
Shopware tier prices: percent instead of fixed amounts
Maintain Shopware tier prices: tiers with savings in percent, automatic updates, rounding to x.95 or x.99, the row from 1 and defined tiers for many products.
Bulk maintenance
Bulk update Shopware stock: set, increase, deduct
Bulk update Shopware stock: set, increase or deduct stock, select products via filters and presets, include variants and go back with a snapshot if needed.
Bulk maintenance
Bulk assign Shopware properties and categories
Bulk assign Shopware properties and categories: properties, categories, tags, main category and cross-selling for many products in a single bulk edit run.
Bulk maintenance
Shopware variant prices and stock: list, matrix and inheritance
Shopware variant prices and stock: variant matrix for price, stock and active, inline editing in the list, inheritance from the parent and copying to variants.
Shopware variant prices and stock: list, matrix and inheritance →
Bulk maintenance
Activate, deactivate or delete Shopware products in bulk
Deactivate, activate or delete Shopware products in bulk: set status, clearance sale and top seller for whole ranges with filters, presets and a snapshot.
Bulk maintenance
Change Shopware sales channel visibility in bulk
Change Shopware sales channel visibility in bulk: assign channels, choose the level, find products without a channel and copy the visibility to variants.
Bulk maintenance
Maintain Shopware custom fields and change them in bulk
Maintain Shopware custom fields and change them in bulk: per language in the detail view, via bulk edit, clear fields and exchange them as cf_ CSV columns.
Bulk maintenance
Change Shopware delivery time, tax rate and manufacturer in bulk
Change Shopware delivery time, tax rate and manufacturer in bulk: filter missing values, switch the tax class (gross stays) and maintain them via CSV by name.
Change Shopware delivery time, tax rate and manufacturer in bulk →
Bulk maintenance
Maintain Shopware unit price, content quantity and pack unit
Maintain the Shopware unit price, content quantity and pack unit: understand the fields, set them for many products via bulk edit and via CSV with unit names.
Maintain Shopware unit price, content quantity and pack unit →
Products and variants
Products
Generate Shopware variants
Generate Shopware variants: turn properties such as size and colour into complete variant sets, with your own patterns for SKU and name plus a live preview.
Products
Create and duplicate Shopware products: fast, complete, visible
Create and duplicate Shopware products: guided creation with number range, copies with selectable variant inheritance and a shop preview of inactive products.
Create and duplicate Shopware products: fast, complete, visible →
Products
Shopware warranty and essential features: label, templates, inheritance
Shopware warranty and essential characteristics: GARAN label from Shopware 6.7.14, warranty months and confirmation, templates, inheritance and bulk edit.
Shopware warranty and essential features: label, templates, inheritance →
Products
Shopware image alt texts and file names: maintained right on the product
Shopware image alt texts: maintain alt text, title and file name right on the product, upload images, set the cover, copy to variants and load via CSV.
Shopware image alt texts and file names: maintained right on the product →
Texts, languages and SEO
Texts
AI product descriptions for Shopware
AI product descriptions for Shopware: create descriptions and meta fields with ChatGPT, Claude, Mistral or Gemini in the admin, per language and sales channel.
Texts
AI SEO texts for Shopware: meta titles, meta descriptions and keywords
AI SEO texts for Shopware: meta titles, meta descriptions and keywords with length limits, a master prompt and template variables for many products at once.
AI SEO texts for Shopware: meta titles, meta descriptions and keywords →
Texts
Translate Shopware products
Translate Shopware products: DeepL and AI right in the admin, copy texts from the default language, filter missing translations, CSV with all languages.
Texts
Shopware category texts and category SEO
Shopware category SEO: maintain category texts, meta title, meta description and SEO URL in the tree, create them with AI, translate them, use CSV.
Texts
Generate and change Shopware SEO URLs
Generate and change Shopware SEO URLs: URL patterns with the full category path, a pattern per shop, 301 for old URLs, conflict check and a console command.
Import, export and feeds
Import
Import Shopware products: file, mapping, preview and the way back
Import Shopware products: CSV, Excel, XML or DATANORM via upload or URL, column mapping with preview, validation, strict mode and a change log with undo.
Import Shopware products: file, mapping, preview and the way back →
Import
Shopware CSV import with translations
Shopware CSV import with translations: all languages in one file, automatic column detection, validation before writing and undo via snapshot in the admin.
Import
DATANORM import for Shopware 6
DATANORM import for Shopware 6: read supplier data in format 4.0 and 5.0 straight into Shopware, with preview, dry run and protection against overwrites.
Import
Export Shopware products: CSV with profiles, filters and all languages
Export Shopware products: CSV with free column choice, seven profiles, all languages, filtered products and presets, ready for Excel with BOM and decimal comma.
Export Shopware products: CSV with profiles, filters and all languages →
Import
Create a Shopware Google Shopping feed
Create a Shopware Google Shopping feed: a product feed for Google, portals and ERP with the feed generator, as CSV, XML or JSON, with filter presets.
Organisation, quality and security
Organisation
What is a PIM for Shopware? Basics and a PIM without an extra system
What is a PIM for Shopware? The basics of product information management, how it differs from a separate PIM system and how a PIM works without extra system.
What is a PIM for Shopware? Basics and a PIM without an extra system →
Organisation
Pimcore and Shopware: external PIM or PIM in the Shopware admin?
Pimcore and Shopware or a PIM in the Shopware admin? A factual comparison of operation, data storage and synchronisation, with decision guide and FAQ.
Pimcore and Shopware: external PIM or PIM in the Shopware admin? →
Organisation
Filter Shopware products: custom filters, AND/OR and presets
Filter Shopware products: text, number and yes/no filters with AND or OR, variants, missing texts and presets for bulk edit, feeds and category assignment.
Filter Shopware products: custom filters, AND/OR and presets →
Organisation
Check Shopware data quality: find products without image or description
Check Shopware data quality: find products without image, description, price or meta data - with the PIM dashboard, a completeness score and quality filters.
Check Shopware data quality: find products without image or description →
Organisation
Manage Shopware categories: the whole tree in one window
Manage and edit Shopware categories: tree per sales channel, drag and drop, duplicate including subcategories, bulk actions with history and a JSON backup.
Organisation
Shopware product approval workflow: review first, then go live
Shopware product approval workflow: products only go live after review, with statuses, approvers, bulk approval and a complete log of who approved what.
Shopware product approval workflow: review first, then go live →
Organisation
Undo changes in Shopware: snapshots, change log and history
Undo changes in Shopware: snapshots before every bulk edit, a diff view, "Undo last import" in the CSV window and a change history for every product.
Undo changes in Shopware: snapshots, change log and history →
Organisation
Shopware user permissions for product data: roles, super admins, switches
Shopware user permissions for product data: four PIM roles, super admins, 14 feature switches, visibility switches, edit lock and approval authorized users.
Shopware user permissions for product data: roles, super admins, switches →
Organisation
Protect Shopware texts from ERP and interface overwrites
Protect Shopware texts from ERP overwrites: the external system guard remembers maintained names, descriptions and meta texts and restores them automatically.
Shopware explained
Shopware explained
Shopware PIM comparison: standard, plugin or external PIM?
What the Shopware standard can do, what a PIM in the admin adds and when an external PIM fits: table, checklist and decision guide.
Shopware PIM comparison: standard, plugin or external PIM? →
Shopware explained
Shopware variant inheritance explained: when variants inherit and when not
Shopware variant inheritance explained: which fields variants inherit, why images and properties go missing and how the PIM shows and copies deviations.
Shopware variant inheritance explained: when variants inherit and when not →
Shopware explained
Shopware SEO URL template explained: how product URLs are created
Shopware SEO URL template explained: Twig template per sales channel, reindexing, canonical URL and 301, plus the two-generator system of PIM for Shopware.
Shopware SEO URL template explained: how product URLs are created →
Shopware explained
Shopware price rules and tier prices explained: rule builder, priority, quantity tiers
Shopware price rules and tier prices explained: rule builder, price rule priority, tiers from a quantity, the row from 1 and the percent target in the PIM.
Shopware price rules and tier prices explained: rule builder, priority, quantity tiers →
Shopware explained
PIM, ERP and Shopware admin: who maintains what?
PIM, ERP and Shopware admin: who maintains what? A clear split of roles for product data, with external system protection, CSV, feeds and approval.