Case study

Shopware PIM case study: how LEPPER marine creates 100 products in 10 minutes

LEPPER marine has been selling boat and ship equipment for around twenty years, from V4A screws to navigation systems. Two people maintain around 23,950 products. Since PIM for Shopware went into use, around 8,500 new products have gone online.

23,950products in the range

8,500new products since the PIM

2people maintaining product data

10 minfor 100 new products

30 minuntil ready to use

Home page of the shop lepper-marine.de with navigation and main banner — A look at the shop: lepper-marine.de

Categories in the shop lepper-marine.de: navigation, engine, on-board electrics, deck and rigging and more — A look at the shop: lepper-marine.de

Starting point: manual creation and CSV imports from Excel and Access

Before the PIM, LEPPER marine created products either by hand or via CSV import from Excel and Access. Which route was taken mostly depended on the value of the item.

Variant products took the most time: first create the properties as variant options, then the parent product, then generate and assign the variants. The Shopware import can do this too, but the preparation is cumbersome. LEPPER marine has used Shopware since version 3 and found that importing and maintaining data has not become easier over the years.

Why LEPPER marine chose the PIM

Three things were decisive: the intuitive interface, the familiar field names from Shopware and the straightforward import, for example for ad hoc price adjustments.

How LEPPER marine works today

In daily work these functions are at the centre:

CSV importLoad supplier price lists and new products without long preparation.Import Shopware products Price adjustmentsAdjust prices ad hoc via import or in bulk edit.Bulk change Shopware prices Analysis and filtersFor example, find products that are not assigned to any sales channel.Sales channel visibility Next up: AI textsThe AI integration is the next feature the team is starting to use.AI product descriptions

An example from daily work

Reading in and processing original supplier price lists used to take around 15 minutes of preparation. Today it happens right away. And creating 100 new products used to take about half a day, today it takes 10 minutes.

Before and today

Before

Products by hand or via CSV from Excel and Access
Variant options, parent product and variants in separate steps
Around 15 minutes of preparation for each supplier price list
About half a day for 100 new products

Today with the PIM

Straightforward CSV import with familiar Shopware fields
Variants generated directly from properties
Price lists read in and processed right away
10 minutes for 100 new products

Reading in and processing original supplier price lists: before, 15 minutes of preparation, today ad hoc. Creating 100 products: before maybe half a day, today 10 minutes.

Tobias LepperLEPPER marine

The result

Better data quality
Faster range expansion
Around 8,500 new products online since starting with the PIM
Supplier price lists right away instead of after 15 minutes of preparation

Introduction and support

After a consultation by phone, PIM for Shopware was installed and ready to use within 30 minutes. New wishes keep coming up from daily use, but for now the team is first making full use of the existing features.

Who LEPPER marine recommends the PIM to

“Every Shopware user with an extensive product range, of course.”