Case study

Shopware PIM case study: how TopSpeed table tennis speeds up its product data

TopSpeed Tischtennis-Vertriebs GmbH sells everything for table tennis. Five people maintain around 2,000 products with 8,000 variants in two languages. They used to edit item by item in the Shopware admin, today they use PIM for Shopware.

2,000products

8,000variants

2languages

5people maintaining product data

a few daysuntil working confidently

Starting point: every item edited individually in the Shopware admin

Before the PIM, TopSpeed maintained its product data item by item in the Shopware admin. With a range of thousands of variants, every manual step adds up.

Four things took the most time: the second language, the SEO information, handling variants and changes that affect many items at once.

Why TopSpeed chose the PIM

PIM for Shopware was recommended to TopSpeed. The test already made it clear that it makes the work much more efficient and saves a lot of time. Three points were decisive: the solved second-language problem, the AI integration for SEO-relevant texts at the push of a button, and the clear presentation of the products.

How TopSpeed works today

In daily work the team mainly uses four functions:

Bulk editChanges for many products and variants in one pass.Bulk edit Shopware products →Variant generatorCreate variants from properties, with your own patterns for product number and name.Generate Shopware variants →AI textsProduct descriptions and SEO data via AI, applied directly to the product.AI SEO texts for Shopware →TranslationsTransfer texts to the second language at the push of a button.Translate Shopware products →

An example from daily work

Today a product description is created SEO-ready by AI, and the SEO data is created and filled in at the same time. One more click and the translation into the second language is there. In the past, all of this was only possible manually and with a lot of effort.

Before and today

Before

Every item edited individually in the Shopware admin
Translations by hand
SEO data maintained manually
Changes to many items applied one by one

Today with the PIM

Change many products and variants in one pass
Translation at the push of a button
SEO text and SEO data via AI
Variants created with the generator

I can have every product description written SEO-ready by the AI. The SEO data is created and added right away. With one click I also get the translation into a second language.

BPBoris PranjkovicManaging Director, TopSpeed Tischtennis-Vertriebs GmbH

The result

Better data quality
Errors are easy to analyse and fix
Much faster work overall
Second language and SEO texts without manual work

Introduction and support

In TopSpeed's experience the setup was very easy, with support directly from the manufacturer. After just a few days the team could work well with the extension. Requests and suggestions for improvement were implemented quickly, and none are open at the moment.

Who TopSpeed recommends the PIM to

Anyone who wants to work with many product variants, foreign languages and AI.

Does this fit your shop too?

Try PIM for Shopware or talk to us about your product data.

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