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Add-on Mirakl marketplaces for PIM

Shopware Mirakl integration: Conrad, MediaMarkt, Decathlon and other marketplaces from the PIM

Many large retailers run their marketplace on Mirakl. With the Mirakl marketplaces for PIM add-on you list your Shopware products on Conrad, MediaMarkt and Saturn, Decathlon, Douglas, Bauhaus, Hornbach, OBI, Fressnapf, Home24, Voelkner and Manor, with one add-on for all operators.

5 min readAdd-on for the PIMFor Shopware 6.6 and 6.7

What the PIM does here
  • Mirakl with your own access (Mirakl Seller API), without a connector service.
  • Own Mirakl texts as a separate language, also by AI.
  • Prices and stock every 10 minutes, price rules and scheduled discounts.
  • Mirakl orders in Shopware, shipping and cancellations reported back.
Test mode: the PIM simulates Mirakl in your own shop. Upload, sync, test order, shipping and cancellation notices run as if real, but nothing is sent to Mirakl. The PIM fills missing credentials with sample values. When you delete the test data, test orders are removed and the stock is booked back.

Set up the Shopware Mirakl integration in four steps

  1. Create an API key: in the operator's seller area, for example Conrad, under My user account - API key, create the key and note the interface address (such as https://NAME.mirakl.net).
  2. Create an account: in the PIM choose the operator, enter address and key, and the shop ID if you have several shops. For every further operator you add another account.
  3. Set the matching: attach offers to the operator's products by EAN or your own SKU, condition code for new goods (usually 11).
  4. Select and upload: choose products and upload them. If you like, the PIM accepts new orders automatically when fetching.

Every field is explained in the guide to Mirakl.

What is different on Mirakl

Mirakl is the technology behind many retailer marketplaces. The PIM talks to the Mirakl Seller API of each operator, one account per operator. Offers are attached by EAN to the operator's existing products.

  • Operators to choose from: Conrad, MediaMarkt and Saturn, Decathlon, Douglas, Bauhaus, Hornbach, OBI, Fressnapf, Home24, Voelkner, Manor (CH) and any other Mirakl marketplace.
  • Accept orders automatically or as usual in the seller area.
  • After the sale: returns with credit notes, invoice upload, fees for reporting and customer messages with AI reply suggestions.
  • Own channel and number range: orders with numbers like MK-10000.

Which products go to Mirakl

You put the selection together from the same building blocks you already use in the PIM: filter presets, dynamic product groups, manufacturers and categories. All sources are combined, a product only has to match one of them. Optionally inactive products and products without stock stay out. Before uploading, the PIM checks every product and shows missing or invalid EAN, duplicate EAN, missing title, missing description, missing image and missing price right in the list.

Your own Mirakl texts, also by AI

The texts for Mirakl live in the PIM in a separate marketplace language that inherits from your base language. Empty fields show the shop text, your own texts apply only to Mirakl and are not visible in the shop. So Mirakl gets a fitting title (up to 150 characters) and its own description, without changing your shop.

At the push of a button the AI writes title and description per main product, with tone (factual, promotional, technical, friendly) and your own instructions. It uses the AI provider from the PIM configuration (Claude, ChatGPT, Gemini or Mistral), or a separate account just for marketplaces.

Prices, stock and sync every 10 minutes

The Mirakl price is based on the sales or list price of your shop, with a percentage mark-up for fees, a fixed amount and rounding to .99, .95, .90 or whole amounts. For stock you subtract a safety buffer and optionally cap the reported quantity. The PIM reports inactive products with stock 0.

As long as the marketplace is active, the PIM syncs changed prices and stock every 10 minutes and fetches new orders. You can also trigger both by hand, and every step is in the log.

Scheduled discounts for Mirakl

You create discounts in the PIM per marketplace: as a percentage or fixed amount, for filter presets, dynamic product groups, manufacturers or categories, with start and end. The discount applies only to Mirakl. When it starts or ends, the new prices go to Mirakl within 10 minutes. If several discounts apply, the lowest price wins. In the product list you filter by running and planned discounts.

Mirakl orders in Shopware

The PIM creates new Mirakl orders as normal Shopware orders, with the marketplace prices, optionally marked as paid and without an email from the shop to the customer. They run through their own inactive sales channel Mirakl with their own number range (for example MK-10000), so they stay separate in reporting and accounting. In the order list you filter by marketplace and recognise every order by the Mirakl logo.

When you set the delivery to shipped in Shopware, carrier and tracking number go to Mirakl. When you cancel the order, the PIM cancels the items at Mirakl with the chosen reason.

After the sale: returns, invoices, reports

Whatever Mirakl offers via its interface, the PIM handles too:

  • Fetch and book returns: stock back, credit note on the invoice, payment status, confirmation at the marketplace
  • Upload invoices and credit notes to the order automatically
  • Fees per order in the report with revenue, cost of goods and margin
  • Answer customer messages in the PIM, with AI reply suggestions

Plus, for all marketplaces with order import: shipping labels for DHL, GLS and DPD straight from the order, with the tracking number sent to Mirakl automatically.

Several accounts and countries, errors by email

For each marketplace you create as many accounts as you need, for example another country. Every account has its own credentials, products, prices, categories, sales channel and number range. When creating one you copy the settings from the existing account. If you like, the PIM reports errors during sync, order fetch or upload by email, bundled.

What does it cost?

Mirakl marketplaces for PIM is an add-on for the PIM with its own licence. You test it in the PIM under the Add-ons tab free for 14 days, and the trial ends automatically. After that it costs €39.99 per month, cancellable monthly, or €407.90 per year, which is €33.99 per month. All prices net. A licence for PIM for Shopware is required. Mirakl fees and the costs of your AI provider are billed to you directly by them.

Marketplace add-on pricing

Frequently asked questions

Which marketplaces run on Mirakl?

Among others Conrad, MediaMarkt and Saturn, Decathlon, Douglas, Bauhaus, Hornbach, OBI, Fressnapf, Home24, Voelkner and Manor. Any other Mirakl marketplace works via "Other Mirakl marketplace" with its own address.

Do I need a separate add-on per operator?

No. One Mirakl marketplaces for PIM add-on, with one account per operator and its own API key.

Does the PIM create products at the operator?

No. Offers are attached to the operator's existing products by EAN or your own SKU.

What does Mirakl marketplaces for PIM cost?

€39.99 per month or €407.90 per year, net, after a 14-day free trial. The licence for the PIM comes on top.

Read more

Shopware is a trademark of shopware AG. Amazon, eBay, OTTO, Kaufland, Zalando, Mirakl, Galaxus, CHECK24 and the operators mentioned are trademarks of their respective owners. Logos and names are used only to describe the integration.