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Add-on Zalando for PIM

Shopware Zalando integration: prices, stock and orders straight from the PIM

With the Zalando for PIM add-on you keep prices and stock of your Zalando products up to date from Shopware and import Zalando orders as Shopware orders. Discounts from the PIM go to Zalando as promotional prices.

5 min readAdd-on for the PIMFor Shopware 6.6 and 6.7

What the PIM does here
  • Zalando with your own access (zDirect API), without a connector service.
  • Own Zalando texts as a separate language, also by AI.
  • Prices and stock every 10 minutes, price rules and scheduled discounts.
  • Zalando orders in Shopware, shipping and cancellations reported back.
Test mode: the PIM simulates Zalando in your own shop. Upload, sync, test order, shipping and cancellation notices run as if real, but nothing is sent to Zalando. The PIM fills missing credentials with sample values. When you delete the test data, test orders are removed and the stock is booked back.

Set up the Shopware Zalando integration in four steps

  1. Create an app: in the zDirect portal as developer admin, create an app under Applications and copy client ID and client secret.
  2. Note the IDs: merchant ID and the sales channel ID of the country the prices and stock apply to.
  3. Enter the connection: enter the values in the PIM, choose the environment (new apps start in the sandbox) and test the connection.
  4. Select and upload: choose products via presets, product groups, manufacturers or categories and upload them. Prices and stock then run automatically.

Every field is explained in the guide to Zalando.

What is different on Zalando

On Zalando you create the products yourself during onboarding via zDirect. The PIM handles day-to-day operations: prices and stock per EAN and sales channel, promotional prices from scheduled discounts and the orders.

  • Several countries: every Zalando sales channel is its own account in the PIM, with its own prices and number range.
  • Shipping per item: tracking numbers go to Zalando per order item, cancellations too.
  • Sandbox and live: test in the Zalando sandbox first, then switch to live.
  • Own channel and number range: Zalando orders with numbers like ZA-10000.

Which products go to Zalando

You put the selection together from the same building blocks you already use in the PIM: filter presets, dynamic product groups, manufacturers and categories. All sources are combined, a product only has to match one of them. Optionally inactive products and products without stock stay out. Before uploading, the PIM checks every product and shows missing or invalid EAN, duplicate EAN, missing title, missing description, missing image and missing price right in the list.

Your own Zalando texts, also by AI

The texts for Zalando live in the PIM in a separate marketplace language that inherits from your base language. Empty fields show the shop text, your own texts apply only to Zalando and are not visible in the shop. So Zalando gets a fitting title (up to 150 characters) and its own description, without changing your shop.

At the push of a button the AI writes title and description per main product, with tone (factual, promotional, technical, friendly) and your own instructions. It uses the AI provider from the PIM configuration (Claude, ChatGPT, Gemini or Mistral), or a separate account just for marketplaces.

Prices, stock and sync every 10 minutes

The Zalando price is based on the sales or list price of your shop, with a percentage mark-up for fees, a fixed amount and rounding to .99, .95, .90 or whole amounts. For stock you subtract a safety buffer and optionally cap the reported quantity. The PIM reports inactive products with stock 0.

As long as the marketplace is active, the PIM syncs changed prices and stock every 10 minutes and fetches new orders. You can also trigger both by hand, and every step is in the log.

Scheduled discounts for Zalando

You create discounts in the PIM per marketplace: as a percentage or fixed amount, for filter presets, dynamic product groups, manufacturers or categories, with start and end. The discount applies only to Zalando. When it starts or ends, the new prices go to Zalando within 10 minutes. If several discounts apply, the lowest price wins. In the product list you filter by running and planned discounts.

Zalando orders in Shopware

The PIM creates new Zalando orders as normal Shopware orders, with the marketplace prices, optionally marked as paid and without an email from the shop to the customer. They run through their own inactive sales channel Zalando with their own number range (for example ZA-10000), so they stay separate in reporting and accounting. In the order list you filter by marketplace and recognise every order by the Zalando logo.

When you set the delivery to shipped in Shopware, carrier and tracking number go to Zalando. When you cancel the order, the PIM cancels the items at Zalando with the chosen reason.

Several accounts and countries, errors by email

For each marketplace you create as many accounts as you need, for example another country. Every account has its own credentials, products, prices, categories, sales channel and number range. When creating one you copy the settings from the existing account. If you like, the PIM reports errors during sync, order fetch or upload by email, bundled.

What does it cost?

Zalando for PIM is an add-on for the PIM with its own licence. You test it in the PIM under the Add-ons tab free for 14 days, and the trial ends automatically. After that it costs €39.99 per month, cancellable monthly, or €407.90 per year, which is €33.99 per month. All prices net. A licence for PIM for Shopware is required. Zalando fees and the costs of your AI provider are billed to you directly by them.

Marketplace add-on pricing

Frequently asked questions

Does the PIM create products on Zalando?

No. You create the products once via zDirect onboarding. The PIM then maintains prices, stock and promotional prices per EAN and imports the orders.

Do discounts go to Zalando as sale prices?

Yes. While a scheduled discount runs, the PIM reports the price as promotional price, and the normal price again after it ends.

Can I serve several Zalando countries?

Yes. Every sales channel is set up as its own account with its own sales channel ID.

What does Zalando for PIM cost?

€39.99 per month or €407.90 per year, net, after a 14-day free trial. The licence for the PIM comes on top.

Read more

Shopware is a trademark of shopware AG. Amazon, eBay, OTTO, Kaufland, Zalando, Mirakl, Galaxus, CHECK24 and the operators mentioned are trademarks of their respective owners. Logos and names are used only to describe the integration.